What Makes Us Different
By really getting to understand our clients’ business we help them to ‘punch above their weight’ in terms of their perception in the media and market. Our sweet spot is ambitious client companies that are growing, aspirational and whose spokespeople are willing to ‘stick their neck out’ to get noticed.
Our Payment-by-Results business model means that we share the risk and rewards with our clients and this drives a completely different dynamic between agency and client. Instead of waiting for our clients to suggest ideas for exposure we take the lead in creating newsworthy initiatives and each quarter we prove our value again and again.
Like any PR consultancy business, our staff are central to our success. Being based outside of London in the Thames Valley area favoured by many technology companies, allows us to avoid the employee ‘Revolving Door’ syndrome faced by many agencies. We adopt a ‘grow your own’ approach by recruiting local PR and journalism graduates and training them up to grow into tomorrow’s Account Managers and Directors.
We specialise in a few key B2B tech markets and really understand them: we follow the news agenda, know the journalists, and understand the acronyms and underlying trends. Ultimately what makes us different is this combination of technology specialisation, business model and a ‘can do’ culture.