Now that the dust has settled on another great Infosecurity Europe, it’s time to reflect on what went well at the cyber security show.
Getting bigger and better
There was a general consensus that this year’s Infosec, held at Olympia London, was the biggest and best yet, attracting some 19,500 visitors. When we arrived on day one, delegates were queueing around the block to get into the show.
The éclat Marketing team noticed that exhibitor stands appeared to be larger and more of them seemed to be specifically custom-built for the show than in previous years. This suggests that Infosec has continued to establish itself as one of the must-attend shows that businesses want to spend their money on, making it one of the big draws in the cyber security calendar along with RSA in the States. One attendee we spoke to even said that Infosec offered a better calibre than RSA in terms of the quality of delegates. Reflecting this, many of our clients reported that they were getting more quality leads this year.
Big announcements about big money
As usual, several businesses used Infosec to make big financial announcements this year. For example, SentinelOne revealed that it has secured $120 million in series D investment. Our client Recorded Future also announced its acquisition by venture capital firm Insight Venture Partners for $780 million.
This demonstrates that there is plenty of investor action going on in the sector, and with the amount of new players seen at the show indicating the vibrancy of the cyber security industry, there is likely to be much more ahead.
Pen testers drawn to Infosec
We noticed that there were an unusually large number of pen testing companies exhibiting at the show this year. These are likely responding to the need for organisations to try out and find weaknesses in their defences in an effort to ensure their cyber security procedures are rigorous enough to meet the needs of GDPR.
A number of our clients were giving advice to attendees and offering valuable insight into some of today’s most pressing cyber security issues. This included In a well-attended Tech Talk, F-Secure’s Tom Van de Wiele spoke about what to prioritise following a red team breach and how to think like an attacker to limit their impact. Also Varonis’s Head of Cybersecurity, Snir Ben Shimol, presented a Tech Talk on “How to Identify and Prevent Evasive Threats Using Your Organization’s Data”.
There were also a couple of panel discussion videos that our clients participated in. Richard Archdeacon from Duo Security was on hand to discuss password security, while Carolyn Crandall from Attivo gave her insights to security awareness.
Looking forward to next year
This year’s Infosec proved to be the best yet in terms of the quality and quantity of exhibitors and attendees, producing valuable leads for many. Thoughts are already turning to what next year will bring to up the quality even further.