Have you ever wondered why some cyber security companies are more successful that others in grabbing media attention? Want to know what works and what doesn’t work in getting your experts featured in the UK and German media? In this webinar, you’ll hear from leading security journalists and PR experts about what’s hot and what’s not. You’ll also find out how dealing with the media in Europe is different from the US market, as well as gaining first hand experience from VP of Corporate Marketing at Security vendor Duo, following their European launch in 2015.
Who should attend?
Marketing and PR professionals who are planning to launch their Security brand in Europe or grow their existing profile in the European media.
Join us on May 12th at 9.00hr PST, noon EDT to hear from leading national and trade journalists on what they look for in a spokesperson and what’s the best way to make your voice heard above the clamour for media attention.
British journalist Guy Clapperton has been writing about security-related issues as part of his brief to cover the whole of the IT world since he became a journalist in 1989. He has written for the Guardian extensively and edited supplements – including one on Cyber security very recently – for the New Statesman. He is a published author and broadcasts occasionally on the BBC.
Jeff is a seasoned marketing professional who will discuss his experience of launching the Duo brand into the UK market. He will explain the challenges he encountered and what advice he would offer to any marketing professional contemplating a similar initiative.
Dianne has been working with cyber security companies in the UK market for over 18 years. As the Managing Director of éclat Marketing, she has launched and represented many successful cyber security companies in the UK and Europe including: FireEye, Trustwave, Blue Coat, Guidance, Duo Security, SentinelOne, Cigital, Arxan, 8Man, IRM and many more.
His articles have been published in traditional business press like Sueddeutsche, Handelsblatt, FAZ and FOCUS Online. More in-depth trend analysis and test reports have also appeared in dozens of professional IT Media like ChannelPartner, TecChannel, CIO, Computerwoche.
Helmut Weissenbach – Founder and Director Weissenbach PR 30+ years experience in Sales, IT-Marketing and PR.
PR in a changing media world
Helmut will explain the key challenges facing a security company looking to build a reputation in the German press.
To register to attend the webinar please click on the following link….. https://attendee.gotowebinar.com/register/753431921010169346