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Webinar – A Practical Guide to Launching a Security Company in Europe


Is your IT security business planning to expand into the highly competitive, yet lucrative European market place in the next 6-12 months?

This complementary webinar organised by Code Red, the global network of specialist security PR professionals, will share practical advice from seasoned European-based sales and marketing experts on how to develop and execute a European sales and marketing strategy that really works.

Who Should Participate?

Marketing and Sales senior executives including: corporate communications and PR managers, VPs, CMOs, Business Development Managers of IT security companies looking to expand into Europe.

A Taster of what’s in store…

Codered with play button





Webinar happened on:

17th Sep, 2015 –  17.00-18.00hrs BST, (9.00 PST) (12.00hrs EDT)


 Speakers were:

John HollandJohn Holland, John Holland Consulting: “Setting up a successful sales operation in Europe”

John has established a number of multi-million dollar European security businesses from scratch ranging from enterprise security software, SaaS (Software as a Service), Professional Services and Managed Security Service solutions sold via direct and indirect sales models

Click for John’s Webinar Presentation


Dianne CanhamDianne Canham, MD specialist security PR agency, éclat Marketing: How to build a thought leadership position in the UK

Dianne has successfully launched dozens of IT security start-ups in the UK market including FireEye, Damballa, Arxan, Cigital, CO3 and many more.

Click for Dianne’s Webinar Presentation


Mark NoctorMark Noctor, Sales Director EMEA at Arxan – case study on launching a security start-up in the UK/Germany

Mark will describe his experience of launching Arxan’s secure app development technology in Jan 2011 and how the company has built a leading media profile from a standing start.

Click for Mark’s Webinar Presentation



Stuart Nairne-ClarkStuart Nairne-Clark, UK Vendor Alliances Director at Security Start-up Distributor Exclusive Networks: ‘Building a Successful Channel Strategy for a Security Start-up’

Stuart will share important lessons based on his experience of developing winning channel programmes for a huge range of security companies including: FireEye, Fortinet, LookOut, Tanium, Palo Alto and many more.

Click for Stuart’s Webinar Presentation



Click here to register to learn some valuable lessons to help you build a successful European security business.


The Schedule:

The series of webinars will each focus on different geographies featuring sales & marketing experts based in the local regions. Click below to register.

Sep 17th           UK/Ireland                                                      Yes I’d like to register

Oct 17th           DACH region                                                   Registration link to follow

Nov 17th           Nordic and Benelux regions                        Registration link to follow

Jan   17th          France, Spain and Italy                                  Registration link to follow

Feb 17th           Middle East and Africa                                   Registration link to follow

Mar 17th          European businesses moving into US         Registration link to follow