Webinar: The Importance of Brand & Thought Leadership for Software Scaleups

We recently led a webinar with Insight Partners where we delved into just how influential thought leadership is on the cyber security buying process, fuelled by our new research report Inside the Mind of the CISO 2021.

You can watch the webinar in full below for insight into how CISOs consume thought leadership content, how it influences their purchasing decisions, and what kind of topics and mediums are most likely to make an impact.

Alongside the research, Code Red founder Dianne Canham is on hand to share the wisdom of more than 20 years in cyber security PR and marketing, and you’ll also find a case study on how privilege access management specialist Thycotic built up its position as an industry leader.

You can watch the webinar in full via the embedded video bellow:

Or head over to Insight Partners here if you’d like to download a copy.

Finally, to read the results of our research in full, click here to download your free copy of the Inside the Mind of the CISO 2021 report.

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The results are in: Here’s how thought leadership really influences CISOs

Press release: 74 percent of CISOs would pay a premium to work with cybersecurity vendors that are thought leaders