‘Social media‘ is a collective term commonly given to online tools and other interactive communication technologies which allow users to interact with each other, by sharing information, opinions, knowledge and interests. As the name implies, social media involves the building of communities or networks, encouraging participation and engagement. Your customers and prospects are already using these tools to interact with and comment on technology vendors in your sector. If you are not involved in these conversations your reputation will suffer.
In a social media environment, the only way that a client will succeed is to get involved in the online conversation, offering real, useful and honest insight. éclat is actively working with clients in a social media framework, and helping them to embrace these new communications platforms.
This can be delivered either as part of an existing client PR campaign, or as a standalone service.