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Going Global  with Cyber Security Business

Is your IT security business planning to expand into the highly competitive, yet lucrative global market place in the  next 6-12 months?

This event initiated  by Code Red, the global network of specialist security PR professionals, with the cooperation of Naschitz, Brandes, Amir Law Firm and WanakaPR, Code Red affiliate in Israel, will share practical advice from regulation, marketing & PR and other experts on how to      develop and execute a global strategy that really works.

Who Should Participate?

Marketing and Sales senior executives including: corporate communications and PR managers, VPs, CMOs, Business Development Managers of IT security companies looking to expand into the US and European markets.


16th May, 2016 ; 16.30 – 20:00


Naschitz, Brandes, Amir Law Firm offices at Tuval 5 st., Tel Aviv


Main Topics to be covered:

  • The cyber security scene in Israel – a short review by Gartner
  • Cyber security regulation in Israel, US and Europe
  • Marketing & PR to support a successful launch of a security company overseas
  • Case studies

and more…

 The Speakers

Dianne Canham Dianne Canham, MD specialist security PR agency, éclat Marketing:

Dianne has successfully developed and implemented PR strategies to launch and grow dozens of IT security companies in the UK market over the last 25 years including many Israeli organisations.  Companies they have represented include: FireEye, Trustwave, Blue Coat, Damballa, Arxan, Cigital, SentinelOne, Cellebrite, Safend and many more.


Anat MessingAnat Messing, a Communication & Media expert, owner of WanakaPR

Anat brings over 18 years of experience in the communication field. First as a journalist and then as a VP, and Senior Communication & PR consultant at Allmedia, working with clients like Matrix, Ceragon and many others.  Last year she established WanakaPR, which specializes in IT and Security brands. Recently she joined the Code Red and became its’ affiliate in Israel.


Yoel KnollYoel Knoll, VP Marketing, TopSpin Security

Yoel brings over 15 years of international experience in Marketing and Investor Relations. He joined TopSpin from Secure Islands Technologies (acquired by Microsoft) where he built and managed the company’s marketing department. Prior to that, Yoel held managerial positions in several publicly traded companies including VP Corp. Marketing and Investor Relations at Ceragon Networks (NASDAQ: CRNT), Media Relations Manager at Infineon Technologies (FSE: IFX) COM group (now part of Intel) and Product Marketing management at Infineon Technologies SAVAN.


The event initiators and partners:

Code Red

Code Red is a specialist security PR network comprised of agencies around the world that have been hand-picked for their experience and knowledge of the IT security market place.   Comprised of independent agencies in the west and north Europe, US, the Middle East, Africa and Israel. The aim of the network is to offer PR service across one or many geographies resourced by Account Team members with genuine in-depth knowledge of local security trends, relationships with key influencers in the media and analysts and a finger firmly on the pulse of the security new agenda.  To find out more about the services we offer please visit the website at www.coderedsecuritypr.com



WanakaPR specializes in supporting  IT, Technology and Security brands to penetrate the competitive market of today, by using creative PR and New Media strategies. Among WanakaPR clients today, you may find Veeam, BIyond, Prodware, CodeOasis, Lightapp, TopSpin Security , ClearSky and more.