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Interesting Stuff


Webinar – How to Grab the Security Headlines in the UK and Germany

Have you ever wondered why some cyber security companies are more successful that others in grabbing media attention?   Want to know what works and what doesn’t work in getting your experts featured in the UK and German media?   In this webinar, you’ll hear from leading security journalists and PR experts about what’s hot and what’s not.  You’ll also find out how dealing with the media in Europe is different from the US market, as well as gaining first hand experience from VP of Corporate Marketing at Security vendor Duo, following their European launch in 2015.








Guy Clapperton – freelance journalist, Clapperton Media Associates
So What’s News?

British journalist Guy Clapperton has been writing about security-related issues as part of his brief to cover the whole of the IT world since he became a journalist in 1989. He has written for the Guardian extensively and edited supplements – including one on Cyber security very recently – for the New Statesman. He is a published author and broadcasts occasionally on the BBC.








Jeff Wiss – VP of Corporate Marketing, Duo Security
Launching Duo Security in the UK

Jeff is a seasoned marketing professional who will discuss his experience of launching the Duo brand into the UK market.  He will explain the challenges he encountered and what advice he would offer to any marketing professional contemplating a similar initiative.








Dianne Canham – Founder Code Red Security PR Network, Managing Director éclat Marketing
Secrets of launching a cyber security company in Europe

Dianne has been working with cyber security companies in the UK market for over 18 years.  As the Managing Director of éclat Marketing, she has launched and represented many successful cyber security companies in the UK and Europe including: FireEye, Trustwave, Blue Coat, Guidance, Duo Security, SentinelOne, Cigital, Arxan, 8Man, IRM and many more.

Dr Harald Karcher #2







Dr. Harald Karcher – German Tech Writer, Speaker and Consultant, with a focus on Wireless, Mobile, Social and Big Data
How cyber security journalists think

His articles have been published in traditional business press like Sueddeutsche, Handelsblatt, FAZ and FOCUS Online. More in-depth trend analysis and test reports have also appeared in dozens of professional IT Media like ChannelPartner, TecChannel, CIO, Computerwoche.

Helmut Weissenbach #2






Helmut Weissenbach – Founder and Director Weissenbach PR 30+ years experience in Sales, IT-Marketing and PR.
PR in a changing media world

Helmut will explain the key challenges facing a security company looking to build a reputation in the German press.






Webinar – A Practical Guide to Launching a Security Company in Europe


Is your IT security business planning to expand into the highly competitive, yet lucrative European market place in the next 6-12 months?

This complementary webinar organised by Code Red, the global network of specialist security PR professionals, will share practical advice from seasoned European-based sales and marketing experts on how to develop and execute a European sales and marketing strategy that really works.


John HollandJHCaptureJohn Holland, John Holland Consulting: “Setting up a successful sales operation in Europe”

John has established a number of multi-million dollar European security businesses from scratch ranging from enterprise security software, SaaS (Software as a Service), Professional Services and Managed Security Service solutions sold via direct and indirect sales models



Dianne CanhamDCCaptureDianne Canham, MD specialist security PR agency, éclat Marketing: How to build a thought leadership position in the UK

Dianne has successfully launched dozens of IT security start-ups in the UK market including FireEye, Damballa, Arxan, Cigital, CO3 and many more.




Mark NoctorMNCaptureMark Noctor, Sales Director EMEA at Arxan – case study on launching a security start-up in the UK/Germany

Mark will describe his experience of launching Arxan’s secure app development technology in Jan 2011 and how the company has built a leading media profile from a standing start.




Stuart Nairne-ClarkSNCCaptureStuart Nairne-Clark, UK Vendor Alliances Director at Security Start-up Distributor Exclusive Networks: ‘Building a Successful Channel Strategy for a Security Start-up’

Stuart will share important lessons based on his experience of developing winning channel programmes for a huge range of security companies including: FireEye, Fortinet, LookOut, Tanium, Palo Alto and many more.



Code Red Launches First International Security Specialist PR Network

New global agency network offers end-to-end security PR specialists


London, 27th July 2015 – Today marks the launch of the first specialist global security PR agency network, Code Red.  Developed to offer security vendors looking to build a profile in the competitive security market place the opportunity to work with security PR specialists globally, each member agency has been hand-picked for its in-depth experience in the IT security market place.  The Code Red network covers the main geographies including: UK, France, DACH and Nordic regions, Spain, Italy, the Middle East, Africa and the USA.  Its aim is to simplify the task of marketing and corporate communications executives at security vendors in finding and managing specialist agencies to develop and execute multi-country PR campaigns, which can be coordinated either centrally or on a country-by-country basis.

The Code Red security network was founded by UK IT security specialist agency, éclat Marketing to fill the gap between large multi-national agency conglomerates and small independent boutique agencies.  Code Red founder Dianne Canham comments: “The security market is currently attracting massive security investments on an unprecedented scale and spawning a new wave of innovative security start-ups and IPOs.  Businesses are becoming increasingly aware of the importance of investing in the appropriate defences against data breaches and malware and are looking for technology to help mitigate the shortage of security skills and tackle new threat vectors posed by mobile devices, the cloud and now the Internet of Things.”

“Currently CMOs at security vendors are forced to choose between global reach and security specialisation in selecting their PR partners.  Now there is a viable alternative that allows them to work with a global network of experienced security PR professionals, or – as the security profession is so fond of saying – ‘You’re only as strong as the weakest link’.”

To accompany the launch of Code Red a white paper guide to launching your company in Europe is available to download here or you can sign up for a free webinar taking place on Sep 17th entitled “A practical Guide to Launching a Security Company in Europe”.


éclat Interviews Geoff White, Technology Producer, Channel 4 News

Interesting Stuff



  • How does a US company make a PR impact in Europe?

If you’re a US company looking to launch in Europe, this Webinar will explain how to create, build and sustain a media profile in Europe: from the UK to Germany and France.

Click here to listen to and view slides with valuable insights from our panel of experts from éclat Marketing, Weissenbach PR in Germany and Tukilik PR in France.


  • How do you become a ‘go-to‘ IT Security Spokesperson for National and Trade Journalists?

In this webinar, ‘How to be Security Thought Leader’?  Murad Ahmed, technology reporter from The Times, and award-winning freelancer Tom Brewster shared their expertise on how to get your spokespeople noticed by the media.

Click here to listen to and view slides with valuable insights from Tom Brewster and Murad Ahmed.



More Interesting Stuff

Our Guide to Success


    • Launching a Technology Company in Europe

At éclat Marketing we have been involved with many technology companies at the point where they first launch into the European market. Most have been successful, and some have not. In those cases it is usually a simple mistake, that could so easily have been avoided, that led to failure. This short guide is designed to help you avoid these issues and achieve success in the European market.

Click here to find out how you could save your business from making the same fatal mistakes.

éclat Marketing speaks to Chris Hughes, Security Correspondent at The Daily Mirror

éclat Marketing speaks to Peter Gothard, Reporter at Computing Magazine

éclat Marketing talks to Peggy Anne Salz, Mobile Groove