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19 Aug 2016
Sarah Daniels

Au revoir!

Sarah Daniels

Having done a few days’ work experience at éclat in Easter, I was looking forward to coming back to work as an intern during my summer holidays. My second year exams sped by and I was soon busy packing up…


11 Aug 2016
Kirsten Scott

Honing Interview Skills – why practice makes perfect.

Kirsten Scott, Associate Director

Something we advocate strongly at éclat Marketing for any spokesperson that’s new to the area of media interviews, or who perhaps hasn’t done any interviews for some time, is the importance of training.  The motto of ‘be prepared’ applies pretty…


10 Aug 2016
Matthew Brown

Cyber, cyber everywhere

Matthew Brown, Senior Account Executive

Not long after I joined the éclat team last year, cyber security suddenly seemed to start exploding. Most obvious was the monumental hacking of TalkTalk in November, which is still being heavily discussed today. The ISP was quickly joined by…


05 Aug 2016
Dianne Canham

Black Hat – The Hackers Playground

Dianne Canham, Founder and director of éclat Marketing

This week the cyber security news columns have been overflowing with reports from Black Hat – the annual Las Vegas junket, where hackers queue up to show off their latest cunning exploits to save the world.    It’s equally possible to…


05 Aug 2016
Matthew Brown

This PR wrote a blog about clickbait headlines and you’ll probably believe what happens next

Matthew Brown, Senior Account Executive

When I first started my practical journalism course in the distant past of 2005, the media landscape was a very different place. The debate about the decline of print as a medium has more or less been going on my…


28 Jul 2016
Kelly Friend

Round and round the table we go

Kelly Friend, Account Manager

In this day and age, it’s so easy to share our opinions at the click of a button thanks to social media. We can hide behind our screens, spouting opinions and challenging others, but what about good, old fashioned face-to-face…


21 Jul 2016
Barry Salmon

How A Picture Paints A Thousand Words

Barry Salmon, Junior Account Executive

Over the last decade or so, the Internet has diversified and provided the PR industry with a wealth of engagement opportunities, with a huge increase in various devices and faster networks making an enormous range of content readily available to…


11 Jul 2016
Kim Smith

As time goes by

Kim Smith, Account Director

This week marks eight years since I joined éclat Marketing. Back in 2008 I was a more than slightly nervous Junior Account Executive that had only just graduated and had no real concept as to what the world of work,…


14 Jun 2016
Melanie Pretty

From Equestrian to Tech PR

Melanie Pretty, Junior Account Executive

At the end of last year, I made the decision to change careers. It felt like a very big step but after 18 years of working in the equestrian industry – the past seven years managing my own business, it…


10 Jun 2016
Barry Salmon

Scoring your PR Goal

Barry Salmon, Junior Account Executive

It’s finally arrived. Today, marks the beginning of the European Championships in France and it’s fair to say the eclat office is fully prepared for the occasion. The draw for the office sweepstake has taken place, money has been parted…