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30 Oct 2015
Kim Smith

Supporting the UK cyber security startup industry

Kim Smith, Account Director

As a B2B Tech PR agency that has been in the business for 17 years, we have seen many a company come and go over the years. Yet with our age comes experience (or so our MD says) and means…

01 Oct 2015
Maria Muller

Media training: practice what you preach

Maria Muller, Account Director

Over the years, I have taught many clients the do’s and don’ts of media interviews, what to say and what not, how to convey the messages in a concise manner and how to be the type of spokesperson that the…

23 Sep 2015
Matthew Brown

éclat Marketing expands with new senior account executive Matt Brown

Matthew Brown, Senior Account Executive

éclat Marketing, the specialist technology PR agency, has announced the appointment of Matt Brown as senior account executive as it looks to expand its senior team. An NCTJ-certified former journalist, Matt brings more than four years experience in the Technology…

15 Sep 2015
Dianne Canham

What are the top 5 questions marketers ask about launching a cyber security brand in Europe?

Dianne Canham, Founder and director of éclat Marketing

Ahead of the webinar ‘A Practical Guide to Launching a Cyber Security Company in the UK’ taking place this Thursday 17th Sep at 17.00hrs BST, which offers practical advice from local sales and marketing experts on launching a brand in…

21 Aug 2015
Kim Smith

Girls + Tech = More still needs to be done to encourage girls to take up STEM subjects

Kim Smith, Account Director

Yesterday was the day that many 16-years olds had been eagerly anticipating and dreading in equal measures as they found out whether all their hard work (or, perhaps in some cases, lack of it) resulted in them achieving the GCSE…

27 Jul 2015
Barry Salmon

Uni Life vs Work Life

Barry Salmon, Junior Account Executive

Now approaching the end of my sixth week at éclat, it feels like the right time to take stock and compare the second chapter of my life to the first. As I’m sat in front of my desk at work,…

07 Jul 2015
Dianne Canham

The five attributes of a great spokesperson

Dianne Canham, Founder and director of éclat Marketing

The tech industry is full of experts but only a few are actively sought out by the media. We’ve had the opportunity over the years to work with some great ones and some well, not so great ones… So what…

23 Jun 2015
Dianne Canham

What separates an average PR agency from a great one?

Dianne Canham, Founder and director of éclat Marketing

I always say that any half decent PR agency can deliver coverage when they’re presented with a hard news story, but the mark of a good PR agency is one that delivers it when there’s no news.  So how is…

16 Jun 2015
Kim Smith

London Calling – Celebrating our capital’s technology innovations

Kim Smith, Account Director

Yesterday marked the start of London Technology Week, a celebration of the hotbed for technology innovation, success, entrepreneurship and creativity that London has garnered in recent years. It can be easy to get caught up in all the fanfare that…

05 Jun 2015
Barry Salmon

CSI éclat

Barry Salmon, Junior Account Executive

Today marks the end of my first week at éclat where I have been able to reflect back on my unusual yet interesting first week. To say that my first day was ‘different’ would be an understatement. As soon as…