Analysts earn their reputations as independent industry opinion leaders by tracking technology trends, markets and companies. They are at the centre of a circle of influence that is called upon by user organisations, the media and technology vendors.
When your customers and prospects research into major technology purchase decisions they often consult with the industry analysts. Analysts also influence the opinions of every serious online, print and broadcast journalist and often attract the biggest audiences as speakers at major industry events.
Ignoring them can damage your reputation. A well-briefed positive analyst should be your strongest advocate in a highly competitive market.
éclat‘s Analyst Relations programmes ensure that all relevant analysts have an accurate understanding of your strategy, achievements, products & services and a positive and fruitful relationship with your organisation.
This can be delivered either as part of an existing client PR campaign, or as a standalone service.