Is your IT security business planning to expand into the highly competitive, yet lucrative European market place in the next 6-12 months?
This complementary webinar organised by Code Red, the global network of specialist security PR professionals, will share practical advice from seasoned European-based sales and marketing experts on how to develop and execute a European sales and marketing strategy that really works.
Who Should Participate?
Marketing and Sales senior executives including: corporate communications and PR managers, VPs, CMOs, Business Development Managers of IT security companies looking to expand into Europe.
A Taster of what’s in store…
17th Sep, 2015 – 17.00-18.00hrs BST, (9.00 PST) (12.00hrs EDT)
The series of webinars will each focus on different geographies featuring sales & marketing experts based in the local regions. Click below to register.
Sep 17th UK/Ireland Yes I’d like to register
Oct 17th DACH region Registration link to follow
Nov 17th Nordic and Benelux regions Registration link to follow
Jan 17th France, Spain and Italy Registration link to follow
Feb 17th Middle East and Africa Registration link to follow
Mar 17th European businesses moving into US Registration link to follow
John Holland, John Holland Consulting: “Setting up a successful sales operation in Europe”
John has established a number of multi-million dollar European security businesses from scratch ranging from enterprise security software, SaaS (Software as a Service), Professional Services and Managed Security Service solutions sold via direct and indirect sales models
Dianne Canham, MD specialist security PR agency, éclat Marketing: How to build a thought leadership position in the UK
Dianne has successfully launched dozens of IT security start-ups in the UK market including FireEye, Damballa, Arxan, Cigital, CO3 and many more.
Mark Noctor, Sales Director EMEA at Arxan – case study on launching a security start-up in the UK/Germany
Mark will describe his experience of launching Arxan’s secure app development technology in Jan 2011 and how the company has built a leading media profile from a standing start.
Stuart Nairne-Clark, UK Vendor Alliances Director at Security Start-up Distributor Exclusive Networks: ‘Building a Successful Channel Strategy for a Security Start-up’
Stuart will share important lessons based on his experience of developing winning channel programmes for a huge range of security companies including: FireEye, Fortinet, LookOut, Tanium, Palo Alto and many more.
Click here to register to learn some valuable lessons to help you build a successful European security business.