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Is your PR agency doing a good job

  • Account Team:

    1. How much involvement do you see from the more senior members of the account team?

  • Account Team:

    2. How well do you think that your account team is able to communicate your message to press and analysts?

  • Account Team:

    3. How regularly in the last year have individual members of your account team changed?

  • Strategic Importance:

    4. How important do you feel that your business is to your agency?

  • Proactivity

    5. When was the last time that your agency proactively suggested a campaign idea or media initiative?

  • Proactivity

    6. How often does your agency create opportunities to comment on breaking news stories?

  • Proactivity

    7. How would you describe the way your account team operate?

  • Results/ROI

    8. Does your agency share in the risk/reward of your investment in PR by linking some part of their regular remuneration to achieving mutually agreed results?

  • Results/ROI

    9. Do you believe that your agency delivers good value for money?

  • Results/ROI

    10. If you moved to another company would you actively seek out your current agency to work with again?

  • Now find our recommendations based on your answers....