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17 Nov 2014
Jenny Davis

The use of Google Analytics as a PR measurement tool

Jenny Davis, Account Manager

Some of you may be reading this thinking ‘Google Analytics, what is that?’ and yet others may know exactly what it is and what it does, but may not be sure as to how it can be used as an…

11 Nov 2014
Aaron Cole

National Cybersecurity Awareness Month ends with floods of security breaches

Aaron Cole, Junior Account Executive

Friday 31st October marked the end of the US’s National Cybersecurity Awareness Month, and what better way for career hackers to celebrate the event than to infiltrate the White House’s unclassified Executive Office computer network? Although the White House’s email…

31 Oct 2014
Dianne Canham

The ‘Who’, ‘What’, ‘Where’ ‘When’ and ‘How’ of Developing an Integrated Content Marketing Strategy

Dianne Canham, Founder and director of éclat Marketing

Content Marketing is the new buzz word for marketing folk. This is due to the move away from businesses proactively seeking out customers as part of their new business strategy to prompting customers to find and engage with them. The…

29 Oct 2014
Piers d’Orgée

The Double-edged Sword of the Slick Spokesperson

Piers d’Orgée, Account Executive

As a spokesperson, you do more than represent your organisation, for the time that you are being interviewed, you are your organisation. This is why, even in Tech PR, media training is vital for spokespeople, an interviewee that does not…

24 Oct 2014
Jenny Davis

My first month in the world of Tech PR at éclat Marketing

Jenny Davis, Account Manager

As the newest member of the éclat Marketing team, my first month has been a bit of a whirlwind experience getting hands-on and stuck into working on each client. Having absorbed all the information that was thrown my way in…

20 Oct 2014
Kim Smith

Collaboration or hostile takeover? – The ongoing debate of IT and Physical security convergence

Kim Smith, Account Director

It is a talking point that has been rumbling on for numerous years but it seems that a consensus still cannot be met when talking about the convergence of IT and physical security. As a tech PR agency representing security…

14 Oct 2014
Peter Shackleton

B2B Tech PR – Creative? Oh yes…

Peter Shackleton, Managing Director

Once upon a time technology development moved slowly, for example the flint hand-axe design stayed the same for millennia! Well it worked so why move on… Today technologies are developing at a rapid pace, with new handsets and tablets being…

09 Oct 2014
Kirsten Scott

Why we’re all impacted by the war on cyber crime

Kirsten Scott, Associate Director

I know that a subject has crossed over into the mainstream, when my friends and family start quizzing me on topics that we discuss on a daily basis at work. This hit home recently when one family member fell victim…

18 Sep 2014
Bryony Cox

Bunnies, Apples and Salmond – perhaps it’s time we became picky readers?

Bryony Cox, Senior Account Executive

Unless you were hiding under a rock last week you will have borne witness to the biggest news of the year, that Apple has not only finally joined the smart wearables limp with the Apple Watch, but has released a…

10 Sep 2014
Kim Smith

The Smart wearables that convince us that we need them

Kim Smith, Account Director

It won’t have escaped anyone’s notice that in the past 24 hours Apple has launched its latest technical innovations to a packed out crowed in California, with Apple fanatics and the world’s media watching the online streaming. As well as…