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22 May 2015
Fayrouz Essack

And finally Fridays: @POTUS, ‘Poo bus’ and peelable TVs

Fayrouz Essack, Junior Account Executive

It’s been a rather mixed bag in terms of tech news this week and much to my disappointment I haven’t been able to find an over-arching theme under which to shelter these stories. The best I could come up with…

21 May 2015
Aaron Cole

How to get a job in B2B Tech PR

Aaron Cole, Junior Account Executive

In my last blog post I explained why it is that new graduates should kick off their careers in B2B tech PR. Hopefully I managed to convince them, but if not, I’m going to assume I did anyway! And in…

15 May 2015
Fayrouz Essack

And finally Fridays: Now you’re speaking my language, & other stories

Fayrouz Essack, Junior Account Executive

Hello future! Hola futuro! Ciao futuro! 你好未来 It seems now we really can say we’re living in the future as Skype’s translator service allows for real-time interpretation on calls. Unlike previous beta versions you don’t need to be invited –…

01 May 2015
Fayrouz Essack

And finally Fridays: Keeping up appearances

Fayrouz Essack, Junior Account Executive

This week’s blog is all about how you look…and whether it matters. Don’t worry – it really doesn’t matter, it’s what’s on the inside that counts­, but appearances are having a ‘moment’ in the tech world, so here are a…

27 Apr 2015
Aaron Cole

Why work in B2B Tech PR?

Aaron Cole, Junior Account Executive

That time of year is fast approaching again; third year and postgraduate students are frantically completing their dissertations and end of year projects while nervously worrying about what on earth they’re going to do once outside the confines and comfort…

24 Apr 2015
Fayrouz Essack

“And finally Fridays: Politicians get down and digital” PLUS “Ed Milibae”, and a criminal case of “Tech Rage”

Fayrouz Essack, Junior Account Executive

This week’s blog comes to you in two parts – one fairly serious and important, the other much much less so! Up first: It’s been a busy few weeks in Politics as the main parties revealed their manifesto last week,…

10 Apr 2015
Fayrouz Essack

“And finally Fridays: the Apple Watch and Freddos”

Fayrouz Essack, Junior Account Executive

If you follow anyone in the tech industry on Twitter (or indeed anyone who’s a sucker for the next big trend / isn’t living under a rock) you’ll have seen – and probably be sick of the sight of –…

30 Mar 2015
Dianne Canham

The five attributes of a great spokesperson

Dianne Canham, Founder and director of éclat Marketing

The tech industry is full of experts but only a few are actively sought out by the media. We’ve had the opportunity over the years to work with some great ones and some well, not so great ones… So what…

19 Feb 2015
Aaron Cole

Making the most of Tech PR content

Aaron Cole, Junior Account Executive

Content marketing is becoming more and more important all the time, not least so for PR firms looking to promote themselves and their clients – but what is PR content, and how do we make the most of it?Content is…

11 Feb 2015
Fayrouz Essack

My first month at éclat

Fayrouz Essack, Junior Account Executive

Well, if we’re being picky this is technically a look back at my first two months –seeing as I started here on 1st December. But it seems time has run away with me, what with the sheer volume of things…