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27 Jul 2015
Barry Salmon

Uni Life vs Work Life

Barry Salmon, Junior Account Executive

Now approaching the end of my sixth week at éclat, it feels like the right time to take stock and compare the second chapter of my life to the first. As I’m sat in front of my desk at work,…

07 Jul 2015
Dianne Canham

The five attributes of a great spokesperson

Dianne Canham, Founder and director of éclat Marketing

The tech industry is full of experts but only a few are actively sought out by the media. We’ve had the opportunity over the years to work with some great ones and some well, not so great ones… So what…

23 Jun 2015
Dianne Canham

What separates an average PR agency from a great one?

Dianne Canham, Founder and director of éclat Marketing

I always say that any half decent PR agency can deliver coverage when they’re presented with a hard news story, but the mark of a good PR agency is one that delivers it when there’s no news.  So how is…

16 Jun 2015
Kim Smith

London Calling – Celebrating our capital’s technology innovations

Kim Smith, Account Director

Yesterday marked the start of London Technology Week, a celebration of the hotbed for technology innovation, success, entrepreneurship and creativity that London has garnered in recent years. It can be easy to get caught up in all the fanfare that…

05 Jun 2015
Barry Salmon

CSI éclat

Barry Salmon, Junior Account Executive

Today marks the end of my first week at éclat where I have been able to reflect back on my unusual yet interesting first week. To say that my first day was ‘different’ would be an understatement. As soon as…

22 May 2015
Fayrouz Essack

And finally Fridays: @POTUS, ‘Poo bus’ and peelable TVs

Fayrouz Essack, Junior Account Executive

It’s been a rather mixed bag in terms of tech news this week and much to my disappointment I haven’t been able to find an over-arching theme under which to shelter these stories. The best I could come up with…

21 May 2015
Aaron Cole

How to get a job in B2B Tech PR

Aaron Cole, Junior Account Executive

In my last blog post I explained why it is that new graduates should kick off their careers in B2B tech PR. Hopefully I managed to convince them, but if not, I’m going to assume I did anyway! And in…

15 May 2015
Fayrouz Essack

And finally Fridays: Now you’re speaking my language, & other stories

Fayrouz Essack, Junior Account Executive

Hello future! Hola futuro! Ciao futuro! 你好未来 It seems now we really can say we’re living in the future as Skype’s translator service allows for real-time interpretation on calls. Unlike previous beta versions you don’t need to be invited –…

01 May 2015
Fayrouz Essack

And finally Fridays: Keeping up appearances

Fayrouz Essack, Junior Account Executive

This week’s blog is all about how you look…and whether it matters. Don’t worry – it really doesn’t matter, it’s what’s on the inside that counts­, but appearances are having a ‘moment’ in the tech world, so here are a…

27 Apr 2015
Aaron Cole

Why work in B2B Tech PR?

Aaron Cole, Junior Account Executive

That time of year is fast approaching again; third year and postgraduate students are frantically completing their dissertations and end of year projects while nervously worrying about what on earth they’re going to do once outside the confines and comfort…